- History suggests that once an oppressed group perceives it's political and social oppression, it begins to try to change that oppression.
- Normally ask for an increase in images of a particular group in order to gain a voice as previously they would of been portrayed as villainous or untrustworthy.
- Once visibility is achieved, it is often argued that more positive portrayals are needed.
Issues Surrounding Changing a Stereotype
- how to define the community
- 'positive' representations
- the effect of employment practices and discrimination in media production processes on such images
If someone is stereotyped as problematic, they are less likely to have access to influential positions in the media or to other kinds of power.
The Burden of Representation
- Most groups large enough to make such demands are homogeneous
- They are read as 'representing' the whole community
- They were often felt to need to 'stand in for' or represent the whole of their particular community
- Being represented in various and ordinary, even 'negative' ways might be a positive step
Source: The Media Student's Book
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