Hyperreality

• Introduced by Baudrillard.
• Disneyland is the best example for understand how our reality works in the postmodern world - a place which is a real, physical space, but also clearly a fictional, representational world.
• Semiotic ideas - signs represent ideas, people or places.
• For Baudrillard there is only surface meaning - nothing is semiotic as there is not anything 'original' for there to be a semiotic of.
• The sign is now the meaning - we inhabit a society built up wholly of simulacra (simulations of reality which replace 'pure' reality).
• Therefore, any boundary between the real and imaginary is eroded.